Overview
Stop at Nothing
at Cannes Lions Festival
At Cannes, we created a space for authentic dialogue around Asian representation, community, and the kind of connections that don't happen by accident.
Experiential
Community
Service
Experiential Activations
Tag
Community Marketing Campaign
Client
Dive Studios, TDW+Co
Context
The Project
A two-day cultural activation at Cannes Lions 2023 bringing together Asian creative leaders, global brand executives, and entertainment talent under the Stop At Nothing movement, a platform championing authentic representation of Asian communities in media and marketing.
The Problem
TDW+Co wanted to bring the Stop At Nothing movement to Cannes in a way that actually meant something, not just show up, but create a genuine space for Asian creative leaders and brand executives to find each other. The challenge was getting the right people in the room and making sure the moment landed.
Solution
Our Work
We curated two days of programming at the Bayou Bar alongside TDW+Co and Dive Studios, a Los Angeles-based podcast network founded by Eric Nam and his brothers specializing in K-pop, Korean popular culture, and mental wellness. We identified and brought in the right guests, managed talent including Eric Nam, designed the space and programming so conversation happened naturally, and made sure the guest experience was seamless enough that people could just focus on being with each other.
Results
Results & Impact
50+ guests per day. 100+ senior leaders across two days from Meta, P&G, and Channel Factory. We made sure the conversations that don't happen at typical brand events, and the relationships that didn't exist before walking in, actually came to life.
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